What is Digital Marketing?

Digital Marketing


If you are wondering what Digital Marketing is all about, then you at the right place to get all the answers you need.

Digital Marketing is advertising or marketing your products or services through Digital Marketing Channels. It helps you to connect with your target audience in a much easier and convenient way.

Even though the traditional methods of advertising such as Newspapers, Televisions, Radios, and billboards are in existence, marketers don’t prefer much as it is costlier and are not much in trend when compared to Digital Marketing as it is not very feasible for small business owners.

This is sole because people have started using digital platforms more than Newspapers and TVs. Moreover, advertising on digital mediums is less-Expensive compared to traditional advertising methods.

It became important for marketers to market their products through Digital media. Because they are aware of the fact that, people spend most of their time on electronic devices. Be it at work, leisure, traveling, and whatnot, people keep surfing on their smartphones or laptops.

Being said that, the main objective of marketing is to connect with your customers at the right time and at the right place to make a sale. Digital Marketing Channels connect you and your business with your target audience. This can help expand your business, grow quickly, efficiently, and concretely.

And now, the question arises.

What are Digital Marketing Channels and how they’ll help in Business growth?

Digital Marketing Channels are the mediums where promotional activities can be done by using electronic devices or the Internet. It includes:

  1. Social Media Marketing
  2. E-mail Marketing
  3. Search Engine Marketing
  4. Content Marketing
  5. Pay-Per-Click Marketing
  6. Affiliate Marketing

      1.Social Media Marketing:

Social media marketing

Social media platforms are your Facebook, Instagram, Twitter, YouTube, LinkedIn, and whatnot, the list goes on. And advertising through these platforms is called Social Media Marketing.

These are not just platforms that connect people worldwide, but also the platforms that serve best for Digital Marketing. Social media platforms play a very important role in generating leads to your business and slowly converting the leads to closures.

2. E-mail Marketing:

email marketing

As the name itself describes, E-mail marketing is “Marketing your brand through E-mails”. E-mail marketing involves the risk of sending E-mails into the Spam folder. But it is still a very powerful medium to increase familiarity with your brand or business.

E-mail marketing also helps you to generate leads for your business. It helps you to get connected to your customers or prospective customers and keep them informed about your new products. E-mail marketing helps to inform customers about the offers. Create campaigns. Send newsletters, and so on.

3.Search Engine Marketing:

search engine marketing

Search engine marketing means marketing business using paid advertisements that appear on the search engine results page. Advertisers make a bid on the keywords which the users mostly search while looking for certain products or services. It gives advertisers the opportunity to place their ads that appear alongside results for those search queries.

The greatest strength of Search engine marketing is that it offers advertisers the opportunity to put their ads in front of prospective customers. that is to the ones who are ready to buy at that particular time.

4.Content Marketing:

Content marketing means sharing informative content which is relevant and interesting. You should write something which is useful to your target audience. Content is the King.

As a business owner, this tactic can help in improving your brand awareness and connect with your target audience. It also helps to generate more leads and engage with your existing and prospective customers. By doing this, the business can end up in more sales.

Infographics, web pages, podcasts, videos, and books might be a few examples of content marketing. And I would not prefer to take you deeper into all these in this article.

5.Pay-Per-Click (PPC) Marketing:

Pay-Per-Click (PPC) Marketing is a very good way of getting traffic to a website. In Pay-Per-Click (PPC) internet advertising model, every time a person clicks on the ad, the advertiser pays a certain amount to the publisher of the ad. Publisher would be typically a search engine like Google or Bing or a website owner.

Any website can offer PPC ads. Websites will display an advertisement when a keyword matches with the list of the keywords given by the advertiser or when the content site displays relevant content.

6.Affiliate Marketing:

Affiliate marketing is a commission-based revenue system. In Affiliate Marketing, a third party (an affiliate) brings leads or sales to a product owner or company.

In simpler terms –

You find a product you like, You promote it to your audience, and then you simply earn a profit commission from the product owner for every sale that is made because of you within your audience.

I hope this article has given you a brief idea about  Digital Marketing.

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